Templates and Message Streams are here

Two features that change how you organise sending are now available to every account.

Templates

Store your email copy once, with variables for the parts that change. Send by referencing the template and passing the values, no more copy-pasting HTML into every integration. Edit the wording in one place and every future send picks it up.

Message Streams

Transactional and broadcast mail have different reputations and should never share a pipe. Streams let you separate them cleanly, so a marketing campaign can never drag down the deliverability of your password resets. Each stream has its own metrics, so you can see exactly how each class of mail is performing.

Getting started

Both are in the dashboard now. Create a stream for your transactional mail, another for anything promotional, and point your sends at the right one.